How We Work
One process, applied to everything we build
Whichever service line brought you here, the engagement runs through the same five stages. No black box, no guessing what happens between the invoice and the result.
Discover & Audit
Before we propose anything, we look at what's actually true today — your site's performance, your AI-search citation footprint, your socials, and whatever tracking (or lack of it) already exists on your ad accounts.
- Full technical and Core Web Vitals audit of the existing site
- AI-search visibility check across Google, ChatGPT, Gemini and AI Overviews
- Social and paid-ads account review, if applicable
Strategy & Roadmap
The audit turns into a prioritised roadmap — what moves first, why it moves first, and what it costs. No bundled retainer you can't see inside of.
- Prioritise fixes and opportunities by impact vs. effort
- Map the roadmap to your budget and Founding Partner tier
- Agree scope and success measures before a single line of work starts
Build & Execute
The actual work — site build, content calendar, campaign structure, or search optimisation — done to the same engineering standard regardless of which service line it sits under.
- Web builds: performance-first development, staged for review
- Search & content: on-page, schema, and citation work
- Social & ads: creative, scheduling, and campaign structure built before spend goes live
Launch & QA
Nothing goes live without a pass against a QA checklist — performance, tracking, mobile behaviour, and analytics all verified before we call it done.
- Cross-device and performance QA
- Tracking verification: GA4, Meta Pixel, conversion events firing correctly
- Launch day support, not a handover email and silence
Measure & Iterate
The work doesn't end at launch. Every engagement gets a reporting cadence — a Search Visibility Report, campaign dashboard, or content calendar performance review — so decisions are made on data, not gut feel.
- Monthly reporting in the format relevant to your service
- Ranking, citation, or campaign performance reviewed against the original roadmap
- Adjustments proposed with reasoning, not just a new invoice
Same Standard, Every Time
It doesn't change by service line
Discover, plan, build, launch, measure — whether it's a site rebuild, a search visibility push, a content calendar, or a paid campaign.
Ready to see this process applied to your project?
A Free Tech Audit is Step 1, before you've spent a dollar.
Get a Free Tech AuditOr get fully set up — website, socials & tracking — from $149 AUD