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Tropical Wave Global

Our Work

How we'd approach your project

We're a new agency, and we'd rather show you our thinking than pad this page with stock photos. Every build below is a concept, shown under an illustrative business name — the exact strategy, structure, and standard we bring to a real engagement — so you can judge the work before you commit to it.

Concept BuildWeb Engineering

Local Trades Site Rebuild

Coastal Trade Co. — a Bray Park trades business running on a five-year-old template site

The existing site loaded in 6+ seconds on mobile, had no clear call to action above the fold, and quote requests were going to a contact form nobody checked. Google was quietly de-prioritising it against faster competitors.

  • Rebuilt on a modern, image-optimised stack targeting sub-1s Largest Contentful Paint
  • Restructured the homepage around a single conversion path: service area, trust signals, one clear CTA
  • Wired enquiries straight to a monitored inbox with instant auto-response

Core Web Vitals

96 / 100

Mobile load time

< 1.2s

Conversion paths

1 clear CTA

Search Visibility ReportLive
Google rankings+12
AI citations found8 new
Core Web Vitals96 / 100
Concept BuildSearch Dominance

Clinic AI-Search Visibility Build

Northlake Family Clinic — a North Lakes allied health clinic invisible to AI-driven search

Patients increasingly ask ChatGPT and Gemini for a local clinic recommendation before they ever open Google Maps. This clinic had zero AI citations — it simply didn't exist in that layer of search, no matter how good the reviews were.

  • Audited the clinic's citation footprint across Google, Bing, ChatGPT, Gemini and AI Overviews
  • Restructured on-page content and schema markup so AI models can accurately cite services and location
  • Stood up a Search Visibility Report so ranking and citation movement is tracked monthly, not guessed at

AI citation sources tracked

8

Ranking keywords monitored

40+

Reporting cadence

Monthly

Content CalendarThis month
MetaTikTokLinkedIn
Concept BuildSocial Media Management

Boutique Retail Content Engine

Driftwood & Co. — a Moreton Bay boutique retailer posting on Instagram once a month, at random

Inconsistent posting meant the algorithm had no reason to show the account to new people, and there was no system connecting content to the in-store promotions the owner actually wanted to sell.

  • Built a 4-week rolling content calendar tying every post to a business goal, not just 'staying active'
  • Standardised a batch-shoot and scheduling workflow across Meta, TikTok and LinkedIn
  • Set a consistent posting cadence designed to compound reach instead of resetting it every month

Posts scheduled / month

28

Platforms unified

3

Posting cadence

Daily

Campaign PerformanceLive
Leads generated+24
Avg. cost per leadTracked
GA4 + PixelVerified
Concept BuildPaid Advertising & Data

Retail Paid Ads & Tracking Structure

Anchor Point Retail — a local retailer spending on Facebook ads with no idea which ones actually sold anything

Ad spend was live before tracking existed — no GA4, no Meta Pixel, no way to attribute a sale back to a campaign. Every budget decision was a guess.

  • Built GA4 and Meta Pixel tracking before a single dollar of ad spend goes live
  • Structured campaigns around cost-per-lead visibility, not vanity reach metrics
  • Connected ad performance to a single dashboard the owner can actually read

Tracking coverage

GA4 + Pixel

Attribution

Verified

Reporting

1 dashboard

Want to be our first real case study?

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