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3 February 2026

Why "Years in Business" Is the Wrong Trust Signal

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Most agency pitches lead with a number: years in business, clients served, awards won. None of it tells you who is actually going to be at the keyboard when your site gets built or your ad account gets managed.

We're not going to pretend to have a decade of history we don't have. Instead, we're publishing our pricing, naming the person doing the work on every engagement, and building our portfolio in public — real audits, real builds, real results — starting with our first Founding Partner cohort.

If longevity is the only thing an agency can point to, that's usually because there isn't much else to look at. We'd rather be judged on the work.

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